Resume

Work
Experience

April to June 2023

Developed and implemented tracking systems to measure results of posts and campaigns.
Fostered positive relationships with key business journalists in national and trade publications.
Developed and managed content calendars for each platform to establish timely and relevant posts.
Suggested and implemented new features to develop brand awareness.
Collaborated with cross-functional teams to develop and implement market research strategies.
Wrote engaging and successful marketing, advertising, and website copy.
Built new and fresh landing pages for promotions.

Sept 2021 to March 2023

Write creative briefs for various social channels such as Facebook, Instagram and TikTok
Monitored and kept up to date with current social media trends to source out the best user-generated content (UGC) for clients.
Managed content, editorial calenders, and syndication.
Prepared partnership proposals and negotiated deliverables with creators on behalf of clients.
Researched content creators on various platforms to best represent Pilothouse and its various partners.
Took ownership of clients and partner relationships.
Created reports and other organizational systems to track results and deliverables.

June 2021 to August 2021

Managed content distribution to online channels and social media platforms.
Curated, Edited and sourced images and videos using the Adobe Suite.
Produced a comprehensive digital menu, with a scannable QR code using the program Canva
Troubleshot issues with low quality images and fixed multiple formatting issues.

March to Sept 2020

Completed a variety of assignments under the guidance of Alicia Packwood and Jennifer Gavin for Charlottetown City Hall, including graphics, infographics, web design, PSAs, EMOs, and social media.
Monitored and evaluated industry media coverage by managing and producing content for all social media platforms.
Implemented content editorial calendar to plan all marketing campaigns and manage content.
Executed social media plans to create cohesive online presence, including a comprehensive campaign on the fundamentals of municipal government.
Wrote press releases for routine use and crisis management.
Developed additional campaigns such as Capital City Canada Day to increase public awareness of the municipality and engage residents.
Used Hootsuite to schedule a plethora of social media posts multiple digital channels.

Feb to May 2019

Worked in all sectors of CBC, including print, radio, broadcast, and digital journalism.
Performed research and checked all facts to maintain high standard of journalistic integrity.
Collected data from various sources to determine facts and opinions and fashioned into cohesive story for television or radio broadcast.
Delivered local news and feature reports in public radio style for CBC Island Morning and Mainstreet news programs.
Followed through on beat sources, contacts and leads to gather information for stories.
Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories.
Pursued and developed stories independently and for assignment, covering range of topics, specifically human interest.

Sept 2020 to Sept 2021

Completed an accelerated Bachelor's in September of 2021

2019 to March 2020

Completed a two-year diploma ending with a full time job at C.B.C

Digital content generation
Digital Campaigns
Social content planning
Data Analytics
Social Media Marketing
Branding Campaigns
Highly skilled in Hootsuite, Adobe Suite, Planoly, Canva, Microsoft Office, Sqaurespace and most digital content programs
Media Communications
Email Marketing
Speech Writing
Web Content Creation
Paid-Media Campaigns
Web and landing-page Design
Facebook, Twitter and Instagram